{"id":80,"date":"2009-07-16T12:31:37","date_gmt":"2009-07-16T10:31:37","guid":{"rendered":"http:\/\/www.imprimimosvida.com\/?p=80"},"modified":"2009-07-16T12:31:37","modified_gmt":"2009-07-16T10:31:37","slug":"porque-imprimir","status":"publish","type":"post","link":"https:\/\/ingra.net\/online\/porque-imprimir\/","title":{"rendered":"\u00bf Porqu\u00e9 imprimir ?"},"content":{"rendered":"

Parece evidente que una imprenta va a defender que es importante imprimir, es nuestro negocio evidentemente, pero aunque las nuevas tecnolog\u00edas traen otros medios en los que las empresas divulgar y publicitar sus productos y servicios, sobre todo relacionados con Internet, medios audiovisuales, soportes electr\u00f3nicos ( DVD, CD, etc), la impresi\u00f3n tiene a\u00fan mucho que decir y sobre todo mucho que ofrecer en la comunicaci\u00f3n, la publicidad y la cultura.<\/p>\n

Aqui van 10 razones por las que IMPRIMIR ( extraidas del documento Why print ?<\/a> , The Print Council<\/a> )<\/p>\n

1. El impreso se conserva :<\/strong> Los medios audiovisuales, Internet, etc. ofrece mensajes y contenido mientras funcionan o se tiene acceso a ellos, una vez estos se apagan o dejan de funcionar desaparece nuestro mensaje o campa\u00f1a. El impreso se conserva, un folleto, una revista, se consulta una vez y se guarda para volver a consultar…<\/p>\n

2. El impreso es portatil:<\/strong> Una vez las bater\u00edas de nuestro ordenador portatil, iphone,etc. se hayan consumido, la gente seguir\u00e1 leyendo el folleto que ha recogido, en cualquier sitio. Trenes, autom\u00f3viles, playas, monta\u00f1a, etc. a cualquier hora.<\/p>\n

3. El impreso es interactivo:<\/strong> podemos dirigir desde nuestro impreso a cualquier otro medio, combinando los distintos medios para que interactuen entre ellos, podemos solicitar una respuesta a nuestro lector en una campa\u00f1a de marketing directo.<\/p>\n

4. El impreso reporta un mayor ROI ( Retorno de la inversi\u00f3n ):<\/strong> Los impresos son particularmente persuasivos al utilizarlos en el marketing postal. Seg\u00fan un estudio del\u00a0 U.S. Postal Service un 85% de los correos publicitarios impresos es leido u ojeado por sus destinatarios.<\/p>\n

5. Imprimir es bonito.<\/strong> \u00bf Porqu\u00e9 les llaman Artes gr\u00e1ficas ? Un gran avance en las t\u00e9cnicas de impresi\u00f3n, en los papeles, en la formaci\u00f3n de los impresores, aseguran algunos de los productos como autenticas obras de arte que impactan a sus destinatarios.<\/p>\n

6. Los impresos combinan bien con otros medios.<\/strong> Internet es el medio m\u00e1s din\u00e1mico y moderno de comunicaci\u00f3n, pero combinado con el medio impreso, una carta de respuesta a una consulta en un sitio web, un folleto de un producto o una empresa, que nos invita a visitar la web de este para obtener m\u00e1s informaci\u00f3n, combinan a la perfecci\u00f3n y se refuerzan mutuamente.<\/p>\n

7. Los compradores buscan impresos.<\/strong> Lo hemos visto en Internet, hemos visto el anuncio de TV, pero a\u00fan as\u00ed queremos el folleto para verlo con m\u00e1s detalle, una y otra vez.<\/p>\n

8.La impresi\u00f3n es fiable.<\/strong> Los medios impresos dan a los lectores un halo de credibilidad, sobre otros medios m\u00e1s vol\u00e1tiles.<\/p>\n

9. La impresi\u00f3n es personal. <\/strong>Con las tecnolog\u00edas de impresi\u00f3n de dato variable, el impreso alcanza una personalizaci\u00f3n que permite obtener una alta efectividad en las comunicaciones y campa\u00f1as de las empresas y en las relaciones de estas con sus actuales clientes.<\/p>\n

10. La impresi\u00f3n est\u00e1 en todas partes.<\/strong> En una encuesta de la revista Graphic Design USA en 2006 , podemos observar que 9 de cada 10 dise\u00f1adores ha trabajado para productos impresos, y que el 71% de ellos trabaja en exclusiva para medios impresos. Est\u00e1 claro, las grandes y peque\u00f1as empresas siguen confiando en la impresi\u00f3n como el medio por excelencia.<\/p>\n

Si quieres consultar m\u00e1s informaci\u00f3n sobre este tema, consulta este enlace<\/a> o descarga el folleto \u00abWhy Print ? \u00ab<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

la impresi\u00f3n tiene a\u00fan mucho que decir y sobre todo mucho que ofrecer en la comunicaci\u00f3n, la publicidad y la cultura. Aqui van 10 razones por las que IMPRIMIR ( extraidas del documento Why print ? , The Print Council )<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[18],"tags":[58,66,75,97,108,176],"class_list":["post-80","post","type-post","status-publish","format-aside","hentry","category-general","tag-campanas","tag-clientes","tag-comunicacion","tag-disenadores","tag-empresas","tag-medio","post_format-post-format-aside"],"yoast_head":"\n\u00bf Porqu\u00e9 imprimir ? | Ingra Impresores<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ingra.net\/online\/porque-imprimir\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bf Porqu\u00e9 imprimir ? | Ingra Impresores\" \/>\n<meta property=\"og:description\" content=\"la impresi\u00f3n tiene a\u00fan mucho que decir y sobre todo mucho que ofrecer en la comunicaci\u00f3n, la publicidad y la cultura. 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