{"id":3165,"date":"2023-04-09T12:10:44","date_gmt":"2023-04-09T12:10:44","guid":{"rendered":"https:\/\/ingra.net\/online\/?p=3165"},"modified":"2023-11-05T11:59:37","modified_gmt":"2023-11-05T11:59:37","slug":"ventajas-del-marketing-impreso-en-un-negocio-local","status":"publish","type":"post","link":"https:\/\/ingra.net\/online\/ventajas-del-marketing-impreso-en-un-negocio-local\/","title":{"rendered":"Ventajas del marketing impreso en un negocio local"},"content":{"rendered":"<p>El marketing impreso es una de las herramientas de publicidad m\u00e1s efectivas que pueden utilizar los negocios locales. Las grandes empresas y cadenas comerciales siguen usando la publicidad impresa y compiten por llegar a los posibles clientes sobre todo a nivel local. La publicidad que nos encontramos al alcance de nuestra mano, ya sea en nuestro propio domicilio o en acciones de marketing directo en la calle, aprovecha las ventajas del marketing impreso:<\/p>\n<ul>\n<li>Llegar a una audiencia local espec\u00edfica: si por ejemplo quiero dar publicidad de un nuevo negocio en un \u00e1rea concreta, el marketing impreso me permite concentrar las acciones en \u00e1rea muy espec\u00edfica, las calles cercanas al propio negocio, el barrio, el \u00e1rea de la competencia. etc.<\/li>\n<li>El marketing impreso puede ser muy impactante en cuanto a lo visual y tambi\u00e9n jugar con el tacto del papel.<\/li>\n<li>El marketing impreso es una opci\u00f3n asequible y rentable en tiradas peque\u00f1as ajustadas a los negocios locales.<\/li>\n<li>La publicidad impresa como el correo o los folletos tienen una tasa de respuesta m\u00e1s alta debido a su naturaleza f\u00edsica y tangible.<\/li>\n<\/ul>\n<p>El uso de acciones concretas de publicidad en negocios locales, apoyadas por material impreso permite destacar a los negocios locales entre su competencia, el mensaje, el contenido y el propio soporte impreso hablan de nuestro negocio a los posibles clientes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El marketing impreso es una de las herramientas de publicidad m\u00e1s efectivas que pueden utilizar los negocios locales. Las grandes<\/p>\n","protected":false},"author":2,"featured_media":3166,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[18,14],"tags":[127,691,688,687,690,481,174,224],"class_list":["post-3165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-ingra","tag-folleto","tag-imprenta-alicante","tag-imprenta-digital","tag-imprenta-offset","tag-imprenta-profesional","tag-impreso","tag-marketing","tag-publicidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ventajas del marketing impreso en un negocio local | Ingra Impresores<\/title>\n<meta name=\"description\" content=\"El marketing impreso es una de las herramientas de publicidad m\u00e1s efectivas que pueden utilizar los negocios locales\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ingra.net\/online\/ventajas-del-marketing-impreso-en-un-negocio-local\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ventajas del marketing impreso en un negocio local | Ingra Impresores\" \/>\n<meta property=\"og:description\" content=\"El marketing impreso es una de las herramientas de publicidad m\u00e1s efectivas que pueden utilizar los negocios locales\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ingra.net\/online\/ventajas-del-marketing-impreso-en-un-negocio-local\/\" \/>\n<meta property=\"og:site_name\" content=\"Ingra Impresores\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/INGRAIMPRESORES\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-09T12:10:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-05T11:59:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ingra.net\/online\/wp-content\/uploads\/2023\/04\/publicidad-impresa.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1336\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@IngraImpresores\" \/>\n<meta name=\"twitter:site\" content=\"@IngraImpresores\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ingra.net\\\/online\\\/ventajas-del-marketing-impreso-en-un-negocio-local\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ingra.net\\\/online\\\/ventajas-del-marketing-impreso-en-un-negocio-local\\\/\"},\"author\":{\"name\":\"marketing\",\"@id\":\"https:\\\/\\\/ingra.net\\\/online\\\/#\\\/schema\\\/person\\\/b0aa22185c5cc21a074904b5d6618a93\"},\"headline\":\"Ventajas del marketing impreso en un negocio local\",\"datePublished\":\"2023-04-09T12:10:44+00:00\",\"dateModified\":\"2023-11-05T11:59:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ingra.net\\\/online\\\/ventajas-del-marketing-impreso-en-un-negocio-local\\\/\"},\"wordCount\":235,\"publisher\":{\"@id\":\"https:\\\/\\\/ingra.net\\\/online\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ingra.net\\\/online\\\/ventajas-del-marketing-impreso-en-un-negocio-local\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ingra.net\\\/online\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/publicidad-impresa.jpg\",\"keywords\":[\"folleto\",\"imprenta alicante\",\"imprenta digital\",\"imprenta offset\",\"imprenta profesional\",\"impreso\",\"marketing\",\"publicidad\"],\"articleSection\":[\"General\",\"ingra\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ingra.net\\\/online\\\/ventajas-del-marketing-impreso-en-un-negocio-local\\\/\",\"url\":\"https:\\\/\\\/ingra.net\\\/online\\\/ventajas-del-marketing-impreso-en-un-negocio-local\\\/\",\"name\":\"Ventajas del marketing impreso en un negocio local | Ingra Impresores\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ingra.net\\\/online\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ingra.net\\\/online\\\/ventajas-del-marketing-impreso-en-un-negocio-local\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ingra.net\\\/online\\\/ventajas-del-marketing-impreso-en-un-negocio-local\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ingra.net\\\/online\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/publicidad-impresa.jpg\",\"datePublished\":\"2023-04-09T12:10:44+00:00\",\"dateModified\":\"2023-11-05T11:59:37+00:00\",\"description\":\"El marketing impreso es una de las herramientas de publicidad m\u00e1s efectivas que pueden utilizar los negocios locales\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ingra.net\\\/online\\\/ventajas-del-marketing-impreso-en-un-negocio-local\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ingra.net\\\/online\\\/ventajas-del-marketing-impreso-en-un-negocio-local\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ingra.net\\\/online\\\/ventajas-del-marketing-impreso-en-un-negocio-local\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ingra.net\\\/online\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/publicidad-impresa.jpg\",\"contentUrl\":\"https:\\\/\\\/ingra.net\\\/online\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/publicidad-impresa.jpg\",\"width\":1336,\"height\":1920,\"caption\":\"Publicidad impresa\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ingra.net\\\/online\\\/ventajas-del-marketing-impreso-en-un-negocio-local\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ingra.net\\\/online\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ventajas del marketing impreso en un negocio local\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ingra.net\\\/online\\\/#website\",\"url\":\"https:\\\/\\\/ingra.net\\\/online\\\/\",\"name\":\"Ingra Impresores\",\"description\":\"Imprenta Offset y digital en Alicante\",\"publisher\":{\"@id\":\"https:\\\/\\\/ingra.net\\\/online\\\/#organization\"},\"alternateName\":\"INGRA\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ingra.net\\\/online\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ingra.net\\\/online\\\/#organization\",\"name\":\"Ingra Impresores\",\"alternateName\":\"Ingra impresores\",\"url\":\"https:\\\/\\\/ingra.net\\\/online\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ingra.net\\\/online\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ingra.net\\\/online\\\/wp-content\\\/uploads\\\/2012\\\/11\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/ingra.net\\\/online\\\/wp-content\\\/uploads\\\/2012\\\/11\\\/logo.png\",\"width\":360,\"height\":105,\"caption\":\"Ingra Impresores\"},\"image\":{\"@id\":\"https:\\\/\\\/ingra.net\\\/online\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/INGRAIMPRESORES\",\"https:\\\/\\\/x.com\\\/IngraImpresores\",\"https:\\\/\\\/www.instagram.com\\\/ingraimpresoresalicante\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ingra.net\\\/online\\\/#\\\/schema\\\/person\\\/b0aa22185c5cc21a074904b5d6618a93\",\"name\":\"marketing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/404d02c0b1dc05b717a481cb9d9fa33d8a40b9c6ce9fcaf992f623f29d653695?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/404d02c0b1dc05b717a481cb9d9fa33d8a40b9c6ce9fcaf992f623f29d653695?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/404d02c0b1dc05b717a481cb9d9fa33d8a40b9c6ce9fcaf992f623f29d653695?s=96&d=mm&r=g\",\"caption\":\"marketing\"},\"url\":\"https:\\\/\\\/ingra.net\\\/online\\\/author\\\/marketing\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ventajas del marketing impreso en un negocio local | Ingra Impresores","description":"El marketing impreso es una de las herramientas de publicidad m\u00e1s efectivas que pueden utilizar los negocios locales","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ingra.net\/online\/ventajas-del-marketing-impreso-en-un-negocio-local\/","og_locale":"es_ES","og_type":"article","og_title":"Ventajas del marketing impreso en un negocio local | Ingra Impresores","og_description":"El marketing impreso es una de las herramientas de publicidad m\u00e1s efectivas que pueden utilizar los negocios locales","og_url":"https:\/\/ingra.net\/online\/ventajas-del-marketing-impreso-en-un-negocio-local\/","og_site_name":"Ingra Impresores","article_publisher":"https:\/\/www.facebook.com\/INGRAIMPRESORES","article_published_time":"2023-04-09T12:10:44+00:00","article_modified_time":"2023-11-05T11:59:37+00:00","og_image":[{"width":1336,"height":1920,"url":"https:\/\/ingra.net\/online\/wp-content\/uploads\/2023\/04\/publicidad-impresa.jpg","type":"image\/jpeg"}],"author":"marketing","twitter_card":"summary_large_image","twitter_creator":"@IngraImpresores","twitter_site":"@IngraImpresores","twitter_misc":{"Escrito por":"marketing","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ingra.net\/online\/ventajas-del-marketing-impreso-en-un-negocio-local\/#article","isPartOf":{"@id":"https:\/\/ingra.net\/online\/ventajas-del-marketing-impreso-en-un-negocio-local\/"},"author":{"name":"marketing","@id":"https:\/\/ingra.net\/online\/#\/schema\/person\/b0aa22185c5cc21a074904b5d6618a93"},"headline":"Ventajas del marketing impreso en un negocio local","datePublished":"2023-04-09T12:10:44+00:00","dateModified":"2023-11-05T11:59:37+00:00","mainEntityOfPage":{"@id":"https:\/\/ingra.net\/online\/ventajas-del-marketing-impreso-en-un-negocio-local\/"},"wordCount":235,"publisher":{"@id":"https:\/\/ingra.net\/online\/#organization"},"image":{"@id":"https:\/\/ingra.net\/online\/ventajas-del-marketing-impreso-en-un-negocio-local\/#primaryimage"},"thumbnailUrl":"https:\/\/ingra.net\/online\/wp-content\/uploads\/2023\/04\/publicidad-impresa.jpg","keywords":["folleto","imprenta alicante","imprenta digital","imprenta offset","imprenta profesional","impreso","marketing","publicidad"],"articleSection":["General","ingra"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ingra.net\/online\/ventajas-del-marketing-impreso-en-un-negocio-local\/","url":"https:\/\/ingra.net\/online\/ventajas-del-marketing-impreso-en-un-negocio-local\/","name":"Ventajas del marketing impreso en un negocio local | Ingra Impresores","isPartOf":{"@id":"https:\/\/ingra.net\/online\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ingra.net\/online\/ventajas-del-marketing-impreso-en-un-negocio-local\/#primaryimage"},"image":{"@id":"https:\/\/ingra.net\/online\/ventajas-del-marketing-impreso-en-un-negocio-local\/#primaryimage"},"thumbnailUrl":"https:\/\/ingra.net\/online\/wp-content\/uploads\/2023\/04\/publicidad-impresa.jpg","datePublished":"2023-04-09T12:10:44+00:00","dateModified":"2023-11-05T11:59:37+00:00","description":"El marketing impreso es una de las herramientas de publicidad m\u00e1s efectivas que pueden utilizar los negocios locales","breadcrumb":{"@id":"https:\/\/ingra.net\/online\/ventajas-del-marketing-impreso-en-un-negocio-local\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ingra.net\/online\/ventajas-del-marketing-impreso-en-un-negocio-local\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ingra.net\/online\/ventajas-del-marketing-impreso-en-un-negocio-local\/#primaryimage","url":"https:\/\/ingra.net\/online\/wp-content\/uploads\/2023\/04\/publicidad-impresa.jpg","contentUrl":"https:\/\/ingra.net\/online\/wp-content\/uploads\/2023\/04\/publicidad-impresa.jpg","width":1336,"height":1920,"caption":"Publicidad impresa"},{"@type":"BreadcrumbList","@id":"https:\/\/ingra.net\/online\/ventajas-del-marketing-impreso-en-un-negocio-local\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ingra.net\/online\/"},{"@type":"ListItem","position":2,"name":"Ventajas del marketing impreso en un negocio local"}]},{"@type":"WebSite","@id":"https:\/\/ingra.net\/online\/#website","url":"https:\/\/ingra.net\/online\/","name":"Ingra Impresores","description":"Imprenta Offset y digital en Alicante","publisher":{"@id":"https:\/\/ingra.net\/online\/#organization"},"alternateName":"INGRA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ingra.net\/online\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/ingra.net\/online\/#organization","name":"Ingra Impresores","alternateName":"Ingra impresores","url":"https:\/\/ingra.net\/online\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ingra.net\/online\/#\/schema\/logo\/image\/","url":"https:\/\/ingra.net\/online\/wp-content\/uploads\/2012\/11\/logo.png","contentUrl":"https:\/\/ingra.net\/online\/wp-content\/uploads\/2012\/11\/logo.png","width":360,"height":105,"caption":"Ingra Impresores"},"image":{"@id":"https:\/\/ingra.net\/online\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/INGRAIMPRESORES","https:\/\/x.com\/IngraImpresores","https:\/\/www.instagram.com\/ingraimpresoresalicante\/"]},{"@type":"Person","@id":"https:\/\/ingra.net\/online\/#\/schema\/person\/b0aa22185c5cc21a074904b5d6618a93","name":"marketing","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/404d02c0b1dc05b717a481cb9d9fa33d8a40b9c6ce9fcaf992f623f29d653695?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/404d02c0b1dc05b717a481cb9d9fa33d8a40b9c6ce9fcaf992f623f29d653695?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/404d02c0b1dc05b717a481cb9d9fa33d8a40b9c6ce9fcaf992f623f29d653695?s=96&d=mm&r=g","caption":"marketing"},"url":"https:\/\/ingra.net\/online\/author\/marketing\/"}]}},"_links":{"self":[{"href":"https:\/\/ingra.net\/online\/wp-json\/wp\/v2\/posts\/3165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ingra.net\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ingra.net\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ingra.net\/online\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ingra.net\/online\/wp-json\/wp\/v2\/comments?post=3165"}],"version-history":[{"count":0,"href":"https:\/\/ingra.net\/online\/wp-json\/wp\/v2\/posts\/3165\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ingra.net\/online\/wp-json\/wp\/v2\/media\/3166"}],"wp:attachment":[{"href":"https:\/\/ingra.net\/online\/wp-json\/wp\/v2\/media?parent=3165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ingra.net\/online\/wp-json\/wp\/v2\/categories?post=3165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ingra.net\/online\/wp-json\/wp\/v2\/tags?post=3165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}