{"id":1004,"date":"2013-05-16T06:12:50","date_gmt":"2013-05-16T06:12:50","guid":{"rendered":"http:\/\/ingra.net\/online\/?p=1004"},"modified":"2013-05-16T06:13:35","modified_gmt":"2013-05-16T06:13:35","slug":"el-valor-de-imprimir","status":"publish","type":"post","link":"https:\/\/ingra.net\/online\/el-valor-de-imprimir\/","title":{"rendered":"El valor de imprimir"},"content":{"rendered":"

La publicidad y soporte impreso est\u00e1n sometidos a gran cantidad de afirmaciones y dogmas, que transmiten un valor negativo al hecho de imprimir, hemos asumido estas afirmaciones como hechos reales, y la mayor parte de ellos son falsos: \u00bb usar papel no es ecol\u00f3gico, la publicidad impresa no es efectiva, la industria gr\u00e1fica no es respetuosa con el medio ambiente, etc. El libro \u00bb The Value of Print<\/a>\u00bb desmonta muchas de estas sentencias y ayuda a conocer cifras que pueden ayudar a decidir con un criterio m\u00e1s objetivo, el uso de los medios impresos.<\/p>\n

\"El<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

La publicidad y soporte impreso est\u00e1n sometidos a gran cantidad de afirmaciones y dogmas, que transmiten un valor negativo al<\/p>\n","protected":false},"author":1,"featured_media":1007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[18,14],"tags":[212,299],"class_list":["post-1004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-ingra","tag-print","tag-the-value-of-print"],"yoast_head":"\nEl valor de imprimir | Ingra Impresores<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ingra.net\/online\/el-valor-de-imprimir\/\" \/>\n<meta property=\"og:locale\" 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